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Hello, I'm Natalie Mitchell .
Senior Frontend Designer-Developer building conversion-focused Shopify experiences.
LEARN ABOUT ME
Professional Summary.
I’m a frontend designer-developer who builds polished, high-performing web experiences—where thoughtful UX meets clean, maintainable code. With a background spanning design systems, senior-level visual design, and eCommerce (especially Shopify), I partner with teams to ship sites that look great, load fast, stay accessible, and convert. From layout and interaction design to implementation and optimization, I bridge design and development to deliver work that’s both refined and easy to support long-term.
Experience
NVM Design
Senior Frontend Designer-Developer & Senior Graphic Designer │ San Diego, CA - November 2018 to Present
- Developed responsive web solutions and high-performing e-commerce sites for 300+ beverage alcohol brands and small to mid-sized online retailers, integrating custom graphic design across digital interfaces, print media, and product packaging to strengthen brand identity and deliver a cohesive visual presence across all customer touch-points.
- Delivered measurable sales improvements through user experience enhancements, leveraging data-driven UX optimization and strategic graphic design—including refined product imagery, promotional print materials, and packaging concepts—to increase customer engagement, elevate brand perception, and drive conversion growth.
DrJays.com
Senior Frontend Designer-Developer │ San Diego, CA - August 2007 to November 2022
- Led website UX initiatives resulting in a 21% increase in online sales.
- Implemented responsive design that drove a 35% increase in mobile traffic.
- Directed 2018 & 2019 website redesigns and 2021 cart-to-checkout flow overhaul.
- Designed promotional campaigns, homepage content, and email marketing assets weekly.
- Collaborated on brand development, photo shoots, and product merchandising.
- Led ADA/WCAG compliance updates and front-end performance enhancements.
The Creative Group
Senior Web Designer │ San Diego, CA - July 2014 to October 2014
- Created custom websites for Faulkner Media Group clients.
- Delivered clean, user-friendly web design tailored to client industries.
Operation Samahan, Inc.
Web Designer │ National City, CA - January 2010 to May 2013
- Created custom websites for Faulkner Media Group clients.
- Delivered clean, user-friendly web design tailored to client industries.
San Diego County Treasurer-Tax Collector
Graphic Designer │ San Diego, CA - July 2000 to November 2005
- Designed official property tax bills and department branding currently in use.
- Created marketing materials for annual auctions and bond symposiums.
- Served as a Treasurer-Tax Specialist for the County of San Diego, supporting property tax administration, public-facing financial documents, and departmental operations.
Education
Masters of Business Administration
University of Phoenix
- San Diego, CA (2006 to 2008) — GPA 3.9
Bachelors of Science in Advertising
The Art Institute of California, San Diego (institution closed)
- San Diego, CA (2001 to 2005) — GPA 4.0
Expertise
Specializations and expertise in web design & development and graphic design.
Web Design & Development
- Expert in e-commerce development and design, creating conversion-focused online experiences.
- Skilled in front-end development, UX, and graphic design for cohesive digital ecosystems.
- Drives growth by blending usability, performance, and brand identity.
Graphic Design
- Expert in branding, creating cohesive visual identities across digital and print.
- Skilled in email design and marketing campaigns that engage audiences and drive results.
- Experienced in product packaging design and promotional materials.
- Proficient in infographics and visual content that simplify complex information.
- Adept at image retouching and enhancing visuals for professional presentation.
Skills
Design Tools
- Photoshop
- Illustrator
- InDesign
- Canva
- Adobe Express
- Adobe Acrobat
- Webflow
- NOVA
- Dreamweaver
Framework & Languages
- HTML
- CSS
- Liquid
- JavaScript
- PHP
- Bootstrap
- jQuery
eCommerce & CMS Platforms
- Shopify
- WordPress
- Squarespace
- WIX
- Magento
- Amazon Seller Central
- Big Cartel
Project Management Platforms
- Atlassian JIRA
- ClickUp
- Monday
- NetSuite
- Basecamp
- Asana
Marketing Platforms
- Klaviyo
- MailChimp
- Constant Contact
- Zoho Campaigns
- Letterhead
SDLC
- Agile
- V-Model
- Waterfall
Version Control Systems
- Git
- CVS
Fun Facts About Me
- Avid puzzler who loves tackling brain-teasing challenges.
- Fascinated by entomology and the tiny wonders of the insect world.
- Enthusiastic novice bird watcher, always looking for feathered friends in the wild.
- Enjoys indoor gardening and nurturing green spaces at home.
- Skilled in hands-on fabrication and model making, turning ideas into tangible creations.
- Passionate about origami and intricate paper art.
- A LEGO enthusiast who loves bringing imaginative builds to life.