NVM Design — Independent Consultant

San Diego, CA | Nov 2020 – Present

• Developed responsive web solutions and e-commerce sites for over 300 beverage alcohol brands and small to mid-sized online retailers.

• Delivered measurable sales improvements through user experience enhancements.

• Notable premium designs: Chopin Family Reserve, Vera Wang x Chopin, Chopin Organic Vodka, American Harvest Vodka, American Harvest Beach Whiskey, Matic Cosmetics, and Kejo Wear.

DrJays.com — Senior Front-End Developer & Graphic Designer

San Diego, CA | Aug 2007 – Nov 2022

• Led website UX initiatives resulting in a 21% increase in online sales.

• Implemented responsive design that drove a 35% increase in mobile traffic.

• Directed 2018 & 2019 website redesigns and 2021 cart-to-checkout flow overhaul.

• Designed promotional campaigns, homepage content, and email marketing assets weekly.

• Collaborated on brand development, photo shoots, and product merchandising.

• Led ADA/WCAG compliance updates and front-end performance enhancements.

The Creative Group — Senior Web Designer

San Diego, CA | Jan 2014 – Oct 2014

• Created custom websites for Faulkner Media Group clients.

• Delivered clean, user-friendly web design tailored to client industries.

Operation Samahan, Inc. — Web Designer

National City, CA | Jan 2010 – May 2013

• Led redesign of organization’s website and content management upgrades.

• Launched the Trash Talkers Coalition site.

San Diego County Treasurer-Tax Collector — Graphic Designer / Tax Specialist

San Diego, CA | Jul 2000 – Nov 2005

• Designed official property tax bills and department branding.

• Produced marketing materials for annual auctions and bond symposiums.