Hello, I'm Natalie Mitchell.

Experience

NVM Design

Creative Senior Frontend Designer-Developer & Senior Graphic Designer — San Diego, CA ︱ NOV 2018 – Present

• Developed responsive web solutions and high-performing e-commerce sites for 300+ beverage alcohol brands and small to mid-sized online retailers, integrating custom graphic design across digital interfaces, print media, and product packaging to strengthen brand identity and deliver a cohesive visual presence across all customer touch-points.
• Delivered measurable sales improvements through user experience enhancements, leveraging data-driven UX optimization and strategic graphic design—including refined product imagery, promotional print materials, and packaging concepts—to increase customer engagement, elevate brand perception, and drive conversion growth.

DrJays.com

Senior Frontend Designer-Developer — San Diego, CA ︱ AUG 2007 – NOV 2022

• Led website UX initiatives resulting in a 21% increase in online sales.
• Implemented responsive design that drove a 35% increase in mobile traffic.
• Directed 2018 & 2019 website redesigns and 2021 cart-to-checkout flow overhaul.
• Designed promotional campaigns, homepage content, and email marketing assets weekly.
• Collaborated on brand development, photo shoots, and product merchandising.
• Led ADA/WCAG compliance updates and front-end performance enhancements.

The Creative Group

Senior Web Designer — San Diego, CA ︱ JAN 2014 – OCT 2014

• Created custom websites for Faulkner Media Group clients.
• Delivered clean, user-friendly web design tailored to client industries.

Operation Samahan, Inc.

Web Designer — National City, CA ︱ JAN 2010 – MAY 2013

• Led redesign of organization’s website and content management upgrades.
• Launched the Trash Talkers Coalition site.

San Diego County Treasurer-Tax Collector

Graphic Designer & Treasurer-Tax Specialist — San Diego, CA ︱ JUL 2000 – NOV 2005

• Designed official property tax bills and department branding currently in use.
• Created marketing materials for annual auctions and bond symposiums.
• Served as a Treasurer-Tax Specialist for the County of San Diego, supporting property tax administration, public-facing financial documents, and departmental operations.

Education

Masters of Business Administration

• University of Phoenix, San Diego (2006-2008) – GPA 3.9

Bachelors of Science in Advertising

• The Art Institute of California, San Diego (2001-2005) – GPA 4.0

Expertise

Specializations and expertise in web development and graphic design.

Web Development

• Expert in e-commerce development and design, creating conversion-focused online experiences.
• Skilled in front-end development, UX, and graphic design for cohesive digital ecosystems.
• Drives growth by blending usability, performance, and brand identity.

Graphic Design

• Expert in branding, creating cohesive visual identities across digital and print.
• Skilled in email design and marketing campaigns that engage audiences and drive results.
• Experienced in product packaging design and promotional materials.
• Proficient in infographics and visual content that simplify complex information.
• Adept at image retouching and enhancing visuals for professional presentation.

Notable Premium Builds

• Antheum Spirits x Assassin’s Creed
• Chopin Family Reserve
• Vera Wang x Chopin Vodka
• Chopin Organic Vodka
• Knobel Spirits
• WhistlePig Whiskey
• American Harvest Vodka
• American Harvest Beach Whiskey
• The Lost Explorer Mezcal
• Matic Cosmetics by Destiny Jones
• KEJO Wear