Hello, I'm Natalie Mitchell.
Creative Frontend Developer & Senior Graphic Designer
With over 20 years of experience, I have optimized the online presence for 300+ brands, boosting user engagement and sales. I achieved a 6% sales increase within 6 months by enhancing user experience. I have led numerous high-level redesign projects both as an in-house front-end developer and as an independent consultant.
Work Experience
NVM Design • San Diego, CA • November 2020 to Present
Independent consultant specializing in front-end development, e-commerce, and graphic design.
Independent Consultant
- Optimized online presence with responsive design, leading to improved user engagement and a boost in sales for ~300 beverage alcohol brands.
DrJays.com • San Diego, CA • August 2007 to November 2022
An E-commerce shop specializing in urban apparel, footwear, and accessories based out of New York City, New York.
Senior Front-End Developer & Graphic Designer
- Improved website user experience, leading to a 6% increase in online sales, driving business growth.
- Acting liaison between the Design and IT departments to implement responsive design, leading to a 40% increase in mobile traffic and improved conversion rates.
- Streamlined user interface design in partnership with the development team, leading to a 2.6% increase in website conversion rates and a 2% improvement in overall customer satisfaction.
- Served as the lead front-end developer, reporting directly to the visual brand manager, for the site redesigns in 2018 and 2019.
- Led the front-end development for the 2021 cart-to-checkout redesign.
- Led the 2021 cart-to-checkout process redesign by creating storyboard flows for all unique customer types and designing wireframes and prototypes for the entire checkout process.
- Oversaw project collaboration and deliverables between the Design and IT departments.
- Upheld brand and creative standards through close collaboration with the visual brand manager and web design manager.
- Designed cohesive promotional campaign collateral weekly, including social media assets, email promotions, homepage heroes, banners, contests, lookbooks, and custom pages.
- Led cross-functional teams in executing high-end brand promotional campaigns.
- Collaborate closely with the visual brand manager and Photography Department team on campaign concepts, shoot locations, model selections, and art direction.
- Led the design team in curating and developing an e-commerce shop showcasing specialty brand items and promotional content.
- Ensured adherence to brand guidelines across all campaign assets.
- Conduct weekly maintenance checks on the front-end TTK/Bootstrap framework, including updating promotional assets, refreshing outdated site pages and elements, and collaborating with the IT department on client-facing account interface updates.
- Research advancements in technology to enhance functionality and improve site flow.
- Lead developer for the ADA and WCAG compliance standards update initiative.
The Creative Group • San Diego, CA • January 2014 to October 2014
The Creative Group® specializes in connecting opportunities at great. The Creative Group® specializes in linking talented individuals with excellent job opportunities in creative, digital, marketing, advertising, and public relations fields and companies with highly skilled creative, digital, marketing, advertising, and public relations talent.
Senior Web Designer
- Developed custom websites for clients of Faulkner Media Group.
Operation Samahan, Inc. • National City, CA • January 2010 to May 2013
Operation Samahan, Inc. is a federally qualified community health center that has grown within the Filipino community over the past forty years. Federally qualified community health center that has emerged within the Filipino community over the last forty years.
Web Designer
- Redesign the organization’s website.
- Updated content management system.
- Launched Trash Talkers Coalition website.
San Diego County Treasurer-Tax Collector • San Diego, CA • July 2000 to November 2005
The San Diego County Treasurer-Tax Collector collects over $8 billion in property taxes each year, which include secured properties (such as buildings) and unsecured properties (like boats and racehorses), as well as transient occupancy taxes from businesses in the unincorporated areas of the County.
Treasurer-Tax Specialist (Deferred Compensation) / Graphic Designer
- Lead designer for the current County of San Diego secured property tax bill, current unsecured property tax bill, current supplemental tax bill, and the Treasurer-Tax Collector logo.
- Designed Tax Sales auction booklets for 2002 to 2005.
- Designed 2004 School Bond Symposium package.
Education
Master of Business Administration
University of Phoenix, San Diego – San Diego, California
Bachelor of Arts in Advertising
The Art Institute of California, San Diego – San Diego, California
Skills
Development Languages
- HTML
- CSS
- Liquid
- Bootstrap
- JavaScript
- jQuery
- PHP
- TTK
(Template Toolkit)
Design & Development
- Photoshop
- Illustrator
- InDesign
- Nova
- Dreamweaver
- Acrobat
- Lightroom
- After Effects
- Premiere Pro
- Canva
- Webflow
Marketing Platforms
- Klaviyo
- Letterhead
- Constant Contact
- MailChimp
- Zoho Campaigns
Content Management
- Shopify
- WordPress
- Squarespace
- WIX
- Magento
Graphic Design
- Campaign Development & Design
- Email Design
- Logo Design
- Package Design
- Info Graphics Design
- Post-production Image Retouch
Project Management Systems
- ClickUp
- Monday
- Jira
- NetSuite
- AtTask
- Basecamp
- Asana
Development Workflow
- Agile
- Waterfall
Version Control
- GIT
- CVS
Hobbies
My hobbies include building LEGO, Entomology, Fabrication, Indoor Gardening, Model Making, and Snowboarding. I also enjoy watching anime.