SLING

The SLNG logo exploration focused on creating a bold, modern identity that reflects the brand’s functional yet style-driven approach to bags. The first concept takes a more expressive direction, introducing a distinctive visual rhythm and character that adds personality while maintaining clarity and brand recognition. The second concept leans into a clean, minimal wordmark with strong geometric structure—designed for versatility and easy application across products and digital touch-points. Together, these concepts explore the balance between simplicity and individuality, giving SLNG a flexible foundation for its evolving brand identity.